It’s New Year’s Eve in New York City. The air is frigid. You had to go to the bathroom hours ago but held it because you didn’t want to lose your spot. People are packed in Times Square like sardines, trying to keep warm.
For some, this is a dream scenario, but for others, the thought of arriving hours early, braving crowds, and denying the urge to relieve yourself is a nightmare. For the latter, a VIP-style party that gives you a clear view of the ball drop while offering key staples like alcohol, bathrooms, and warmth is a far better solution, said Tracy Lamourie, managing director at PR firm Lamourie Media, which also provides VIP party planning services.
