LIV Golf has been scrambling for weeks after the Public Investment Fund announced it would be dropping its funding, believed to be in excess of $5 billion to this point, after this season. Then, Yasir Al-Rumayyan, the governor of the PIF and the chairman of LIV Golf, said he would be stepping down. LIV Golf CEO Scott O’Neil acknowledged at the time the league would have to find its own funding and investment sources beyond this year to continue past a fifth season.
The question now is how much money does LIV Golf need to continue existing, and where will these funds come from? LIV isn’t known for being cheap, by any means. In fact, the excessive cash is arguably the biggest draw for why PGA Tour golfers jumped ship to join the Saudi-backed golf league. Sports Illustrated’s Bob Harig previously reported that LIV Golf, with its $30 million tournament purses, is said to spend in excess of $40 million per event without the backing of a significant television media rights deal and title sponsorship.
