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Barchart
Noah Weidner

Here's How Badly Robinhood Markets Wants Your Retirement Savings

Robinhood HOOD Robinhood Markets IRA Gold Match

Robinhood Markets (HOOD) attempted to translate its success from the pandemic stock trading fervor into a long-term, sustainable business when it launched Robinhood Retirement in Q4 2022. Now, the discount broker-dealer is turning up the heat on its efforts to pull the retirement savings of a new generation in a unique way — by paying them to save.

The company’s long-awaited Robinhood Retirement product, which allows the broker’s customers to open a qualified account for the first time, recently launched with an offering called IRA Match. IRA Match promises to match 1% of any contributions made to a user’s Individual Retirement Account (IRA) or Roth IRA. 

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