While it's true that the Apple TV 4K might not be the cheapest streaming device on the market, a case can be argued that it is a cut above the plethora of $30 streaming sticks you can buy instead. Some of those sticks, like the Amazon Fire Stick in particular, are hugely popular thanks to their low price and many have made the argument that Apple should launch a stick of its own, powered by tvOS. But it seems that Amazon is now starting to feel the pinch of selling its wares so cheaply and is seeking to make adjustments accordingly.
When you first power on the Apple TV 4K you're greeted by apps and content, but turning on your Fire TV-powered device or TV — some TVs have the Fire TV software built in these days — you're going to see ads more than anything. And while the Fire TV experience has always had an ad front and center, things are getting worse. Much, much worse.
