
A campaign is under way to promote use of herbal plants in modern medicine to boost their value by at least 90 to 100 billion baht by 2027.
The plan was hatched following the release of the “Herbal Champions” announcement by the Ministry of Public Health, which included a list of 15 Thai herbs to be pushed into the global market, said Dr Thongchai Lertwilairatanapong, director-general of the Department of Thai Traditional and Alternative Medicine (DTTAM).