Reddit has been described as the heart of the internet, so when design firm Pentagram was tasked with rebranding the site, it was undoubtedly no mean feat. As a frontrunner in the design sphere, Pentagram naturally approached the rebrand with methodical precision, intending to capture the playfulness of Reddit while refining the core of its identity.
With a new 3D logo, refined typography and fresh brand motifs, Pentagram's rebrand extracts the essence of Reddit's internet legacy. As part of our How We Made series, we caught up with Pentagram partner Natasha Jen who led the project, to discuss the meticulous efforts to dissect and rebuild Reddit's visual identity. The result is a characterful, concise and creative rebrand that expertly captures the diverse world of the Reddit community.
