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The Guardian - UK

Business

Alex Daniel

HelloFresh hit by sales slump as people lose appetite for meal kits

HelloFresh Covid-19

The contents of a HelloFresh meal delivery kit — Total orders slumped 12% last year compared with 2024 as the number of meals HelloFresh delivered tumbled by more than 100m. Photograph: Kristoffer Tripplaar/Alamy

HelloFresh has reported a sharp decline in sales as the struggling food delivery company battles falling demand after the pandemic-era meal kit boom.

The German company was forced to make 900 UK job cuts last year with the closure of a delivery site in Nuneaton, and the demand for meal kits tumbled as revenue fell by more than 11% during 2025.

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