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David Laister & Jasmine Norden

Helen Skelton lands new job thanks to 'warm personality'

Helen Skelton Victoria Plum Leeds

A Yorkshire-based bathroom company is welcoming Helen Skelton as its first ever brand ambassador.

Victoria Plum, an online retailer, recently moved its headquarters from Hull to Doncaster. Its partnership with the Strictly Come Dancing star is its first celebrity brand partnership.

The company employs about 400 people, and has an annual turnover of £103m. Before Strictly, Helen is well known for her presenting credits in Blue Peter and Countryfile.

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