Sometimes, Dr Helen O’Neill wonders if she should have made it more expensive: the £149 at-home fertility test, Hertility, that she, her identical twin sister Deirdre and their co-founder Dr Natalie Getreu created in a bid to tackle what she calls a “silent infertility epidemic” among young women today. “It really annoys me, the idea that because something is done from home it’s not as legitimate as a clinic,” she tells me over a drink at the women’s-only AllBright Club in Mayfair.
The reality, as tens of thousands of Londoners will already know, is quite the opposite. In one an easy-to-use finger-prick test, Hertility offers each customer comprehensive, totally personalised data on everything from their ovarian reserve to thyroid function — the equivalent of three private appointments, likely to cost more than £1,000 at most clinics.
