Heinz has stepped in to settle the debate that divides the nation – where to store their ketchup.
A study of 2,000 Brits found that four in ten have been wrongly keeping their Heinz Tomato Ketchup in the cupboard, not the fridge. The research revealed that Sheffield residents are the worst offenders, with almost two thirds (62%) storing their ketchup in the cupboard.
The argument, which has seen hot takes on social media from the likes of Cardi B and Victoria Beckham wading into the debate (news flash - they’re both wrong) has been a controversial topic for years.
The research also shows that this is one debate men and women can agree on - though Heinz confirms they are, in fact, both incorrect! The study shows that two fifths of men (41%) and women (41%) are keeping their ketchup in the cupboard.
Olivia Lennon, at Heinz Tomato Ketchup said: “There was only ever one correct answer, and we’re happy to share with Heinz Tomato Ketchup lovers across the UK that our ketchup has to be in the fridge.
"Although we’re aware many Heinz Tomato Ketchup fans have been storing their ketchup in the cupboard, we do recommend refrigeration after opening. This is the best way to maintain the delicious tangy taste of our Heinz Tomato Ketchup that you know and love.”
Heinz Tomato Ketchup has natural acidity, which makes the ketchup shelf-stable. However, once open this can be affected by storage conditions. So, whether you’re dolloping it on your burger, or slathering it on your pizza Heinz always recommends you pop it back in the fridge after use.
So, that’s that settled then. Keep your cool. Ketchup belongs in the fridge.
