Heinz is on a roll with its advertising recently. Shortly after announcing an inspired vodka pasta sauce collaboration with Absolut, it's now produced a surprisingly gritty ad campaign that shows restaurants attempting to fool their customers through 'ketchup fraud'.
The campaign makes visible something that many people will suspect happens fairly often, and not only with ketchup. In an almost documentary style, it shows restaurants filling up Heinz's recognisable bottle with ketchup from other, presumably cheaper, brands. The copy reads, 'Even when it isn't Heinz, it has to be Heinz' (this could be one for our pick of the best print adverts).
