Sales of Heineken-owned beers fell sharply in the UK at the start of the year after a big price hike but the brewer still collected more revenue
UK revenue for the first three months of the year was up by around 5%, despite sales volume falling by close to 10%, which Heineken put down to both higher pricing and targeting a higher-end segment of the market. The brewer’s Birra Moretti is the UK’s top premium beer by sales value.
