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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Heineken’s UK summer beer sales dampened by higher prices and poor weather

Bottles of Heineken beer
Heineken says sales trends improved in September. Photograph: J David Ake/AP

Heineken sold less beer in the UK during the summer as it raised prices by more than 7% and cool rainy weather put a dampener on barbecues and outdoor celebrations.

The drop reflected an 7.6% fall in the amount of beer sold across Europe, with the average price up 12%, driven by inflation and higher sales of premium ales and lagers. Heineken owns Amstel, Birra Moretti and Tiger as well as its namesake brand.

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