When I watch Heidi Klum and her 18-year-old daughter Leni in their new lingerie campaign – hugging, kissing, singing and dancing in beautiful knickers and bras – I think: “Wow! They both look fantastic!”
But it seems I am one of only a handful of women who does. Because a lot more find the promotion ”weird”, “inappropriate”, “suggestive” and even “incestuous”.
Very liberal-minded, feminist-thinking women, like my friend Ulrika Jonsson, feel the advert is “deeply disturbing”.