Since the dawn of the beauty industrial complex, pioneering women have found ingenius ways to curl their hair without the damage-inducing temperatures of a curling iron or hot rollers. But in my very recent experience, Coca-Cola cans and bath robe belts can't compete with heatless sock curls.
Tutorials on how to achieve bouncy curls with nothing but tube socks, texturizing spray, and a dream have been appearing on my TikTok feed here and there since 2021. They've since accelerated to more than 16,000 posts tagged with "sock curls" on the platform, several generating more than a million views in the past week alone. The promise in each heatless how-to video is the same: Go to bed looking like a cartoon basset hound with two long, fuzzy socks woven into your hair, wake up looking like a mermaid on land with absolutely luscious curls.
