Amazon has reduced thousands of its prices as it kicks of the October Prime Day sale, from now until 11.59pm tomorrow (October, 12) shoppers can enjoy money-off a selection of household products including some that could be crucial for many households this winter.
Its 'Early Access' sale is thought to be a hint at what's expected to come in the big Black Friday discounts, as the global sale event is only next month on November 25. Prime Day normally takes place in mid-July and is well known for its host of discounted phones, TV's, tablets and tech devices like Amazon's Echo Dot.
Even though shoppers can still buy these things at a great discount today and tomorrow, there's been a shift in front page deal products as shopping habits change in line with the cost of living crisis and energy prices.
