This is the moment Lawrence Shankland reacted to jeers from Aberdeen fans at the end of Hearts' defeat at Pittodrie.
The Jambos took the lead in the Premiership encounter thanks to the in-demand club captain.
However, a second-half comeback by the hosts saw Barry Robson's men claim all three points in stoppage time to claim a 2-1 win. Bojan Miovski and Leighton Clarkson scored the goals for the Dons as they gear up for a crucial week ahead of next Sunday's Viaplay Cup final.
And at full time as the Dons players celebrated a big three points in front of their fans, just three days after being booed off the park after losing to Killie, Shankland came in for some attention from the home faithful.
He appeared to let his frustrations get the better of him as he applauded the traveling away support.
With home supporters chanting about the Scotland international, Shankland showed his middle finger towards a section of the Aberdeen support after he acknowledged his own team's fans. The incident was caught on camera and shared on social media.
The striker, 28, has been linked with both Rangers and Celtic in the January transfer window.
His strike in the first half of today's game was his 13th goal of the season so far.
Hearts Head Coach Steven Naismith felt his side had beaten themselves and called for his players to show more bravery in the face of adversity.
“I’m extremely disappointed,” he said. “We started really well, really confident and to be so far ahead and then sit here after a defeat is extremely disappointing. We beat ourselves if I’m honest.
“We ended up getting bullied and that’s what’s cost us. As Aberdeen went more direct, we just didn’t deal with the first contacts enough, we didn’t deal with the second balls enough and we didn’t win enough 50-50s.
“If you want to be successful, you have to deal with that in Scottish football”.