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The Independent UK
The Independent UK
National
Josie Clarke

Heartbreaking Alzheimer’s Society advert receives hundreds of complaints

ASA the Alzheimer Society Alzheimer Society Dementia
ASA/PA Wire

Adverts for the Alzheimer’s Society which detailed a woman’s death “again and again and again” have been cleared following 235 complaints that they were irresponsible and caused “unjustifiable distress”.

Viewers complained that the ads were excessively distressing, offensive and irresponsible.

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