Fresh off the announcement of his Marshall endorsement, Jared James Nichols is taking it back to his roots – and by that, we mean the very reason he decided to ditch the pick and play fingerstyle exclusively, in a journey that took him from rural Wisconsin to world stages.
“I remember the first guitar I picked up, I picked it up, and I wanted to play it like a lefty. The first real guitar I got, though, the guy at the store was ‘Dude, flip the guitar, you're holding it wrong,” he says in his new Gibson documentary, The Long Road: A Jared James Nichols Documentary.
