Fifteen years after he sold his Renault 5 for £1,000 to set up his own business, a Welsh entrepreneur has finally treated himself to a new car: a black Lamborghini. Rob Dance can be forgiven his indulgence: he's built up his company ROCK into one of the UK's largest technology consultancies which is set to turnover £10m this year.
With its HQ in Bridgend, ROCK has grown to well over 100 employees and Rob is hoping their next move will put them on the global scale with plans to get listed with Nasdaq. It's certainly a long way away from his early days in business which saw him set up in his parents' garage in Cowbridge.
Although he left school after his GCSEs because he didn't really find any of the subjects interesting enough, Rob was full of passion for innovation and improving. His childhood was full of building rockets, taking part radios and tinkering with computers, just to see how things worked. "That's probably where my thirst for problem solving and innovation came from," he said. "That's probably why I wanted to set up my own business. School wasn't really for me, the subjects didn't really appeal to me."