I recently asked John Lawson, executive director of the Advanced Warning and Response Network (AWARN) Alliance, what it’s been like trying to get ATSC 3.0 advanced emergency alerting off the ground. “We’ve been pushing a rock up a hill,” he said with a bit of weariness in his voice.
Why? It could be the fact that Pearl TV, which includes some of the nation’s largest station groups, Fox Television and News-Press and Gazette have left the alliance. Perhaps, it’s because a corporate tech member from Japan has bailed out. Or, it might be a lack of support from the FCC.
