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He's just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers

LeBron James Barbie Mattel Hasbro

LeBron James Ken doll (Credit: Photo courtesy Mattel)

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who collect dolls following the blockbuster Barbie movie two summers ago, leaning into the growing share of revenue at toy companies Mattel and Hasbro coming from customers aged 13 and older.

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

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Federal judge halts ICE detention centre construction at California site over environmental review

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Democratic Senate candidate’s remarks come as Trump has long baselessly claimed his 2020 election loss was stolen

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Ohio animal hospital owner accused of using dead dog’s name to obtain thousands of prescription pills

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Dr. Kris L. Taylor and Camille Angulat-Nieto received over 20 prescriptions for ‘Punkin’ a dog that was already dead

The Independent UK

Isaias Leaves More Than 390,000 Alabama and Florida Customers Without Power as Officials Warn About Generator Carbon Monoxide

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A Florida appeals court ordered a grand jury report on $10 million from a Centene Medicaid settlement expunged. What the ruling says and what remains open.

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Federal judge halts ICE detention centre construction at California site over environmental review

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