He knows what  time it is

Mr Narun says watches not only offer a function, but also serve as investments, assets and collectable items.

In the past, wristwatches were the go-to item to tell time.

Though most people now own smartphones, Narun Thamavaranukup, managing director of PMT The Hour Glass Co, a distributor of imported watches, remains confident that high-end watches will continue to register steady demand.