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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley

He knew how to rock a cagoule: the sartorial legacy of Sir Keir Starmer

A man wearing a blue waterproof, surrounded by spectators wearing plastic ponchos.
His finest fashion moment … Starmer at the opening ceremony of the Paris Olympics, 2024. Photograph: Mike Egerton/PA

It will be little consolation to Keir Starmer, who had loftier ambitions for his term of office, that he made a good fist of the tricky brief of prime ministerial style. “He had good hair” is not the legacy he hoped for. But we are where we are.

Starmer’s prime ministerial look was smart, but unpretentious and unflashy. He looks good in a dark suit, which is a bonus in this job. His suits – often bought from Charles Tyrwhitt, where a standard price tag comes in at a typically restrained, Starmer-esque £350 – were well fitted, although menswear pedants pointed out that the sleeves were a little long. (A jacket sleeve should expose a half inch of shirt cuff, leaving the hands visible.) No flashy Rolex, either: Starmer’s watch of choice is a sensible Tissot, which costs about £320.

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