Here's a surprising fact: CEO Tim Cook has now been with Apple longer than its iconic co-founder and former CEO, the late Steve Jobs, which means it's now conceivable that the person with the greatest influence on what the Cupertino tech giant has become in 50 years and what it will be in the next 50 is Cook. But then that's probably not how Cook, who's been with the company for 28 years, sees it."He’s a once win a thousands years kind of person...and I loved him," said Cook in a recent interview with CBS News' David Pogue (author of Apple: The First 50 Years). The company, which is almost allergic to looking back, has been, as Cook put it, forced to develop a new muscle and find ways to celebrate the milestone, which includes the interview, Pogue's upcoming book, and still unannounced potential festivities and content on the official anniversary date, April 1, 2026.
It was bleak, to be honest...
Tim Cook on the state of Apple in 1998
