Hays Travel says bookings are bouncing back towards pre-pandemic levels as holidaymakers treat themselves to more expensive trips further afield.
Dame Irene Hays, the company's chair, said customers were spending an average of £482 more on planned holidays from this summer.
Citing the announcement of easing of restrictions on travellers from February 11, Dame Irene noted sales in the first week of February were on a par with the same week in 2020, not long after Hays Travels' major acquisition of Thomas Cook.