Newcastle United CEO Darren Eales has pledged the club will not rename St James' Park without first consulting supporters over any proposed change.
The Magpies need to grow their commercial revenue streams if they are to be able to compete on the same level as the likes of Liverpool, Manchester City and Chelsea.
And one way this could be done is by selling the naming rights to St James' Park, similar to how Barcelona sold the Nou Camp's naming rights to Spotify for £250m this summer.