Have holiday prices really surged by a quarter?

Blue sea thinking: deals to the Greek island of Corfu can be found even in July - (Simon Calder)

Travel and data are made for each other. With thousands of suppliers catering to the holiday needs of millions of customers, the more numbers the merrier. Travel firms, the media and holidaymakers can keep track of who is going where and how much they are paying.

But there are limits – and I think they may have been reached with the survey this week from the holiday price-comparison website TravelSupermarket. The headline: “Family Holiday Price Surge for Summer 2025”.