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Creative Bloq
Creative Bloq
Technology
Tom May

Hate generative AI? Maybe it's time to boycott Netflix

A composite silhouette of a historic figure overlaid with a view of the U.S. Capitol building at sunrise, set against a backdrop of cursive script reading "We the People.".

If you've spent the last couple of years grumbling about AI slop, but you're still paying for Netflix every month, here's an awkward question: why?

Netflix has used generative AI in roughly 300 titles so far this year, from early concept work to post-production. And that's not a rumour. It's in the company's own shareholder letter, and co-CEO Ted Sarandos confirmed it on this quarter's earnings call.

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