Hasbro Inc. (NASDAQ:HAS) and Disney Consumer Products, Inc., the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company (NYSE:DIS), announced Monday an expanded collaboration that will bring Disney characters into Hasbro’s iconic PLAY-DOH brand.
The new line will launch with a Disney Jr. Mickey Mouse Clubhouse collection aimed at preschool children. Hasbro said the sets are designed to foster creativity and cognitive development through storytelling and hands-on play.
