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Creative Bloq

Technology

Joe Foley

Has Xbox turned rebranding into fan service?

X Xbox Asha Sharma Twitter Inc. Creative Bloq

Xbox logo.

Have we entered a new era of branding by democratic vote? First, it was the cancellations. Cracker Barrel dropped a logo design because people on X didn't like it. This week, Spotify issued a statement to reassure people that it's new app icon won't be around for long.

But Microsoft's Xbox may have taken things to a new extreme. Its rebranding based on the strength of a straw poll on X.

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