Meghan Markle's As Ever luxury brand has triggered a fresh wave of online criticism after launching a £52 'A Moment to Unwind Set' on Tuesday, Jan. 13, 2026. The curated bundle, featuring a leather bookmark, sage honey with honeycomb and peppermint tea, sold out within hours — yet consumers and royal commentators remain baffled by the price tag and what many perceive as a cynical repackaging of existing inventory.
The former working royal's latest product drop has reignited accusations of tone-deafness and inventory manipulation. Online forums erupted with disbelief, with observers questioning whether Markle had 'lost her mind' with such premium pricing for everyday essentials in an economically strained climate. More scrutinising critics detected a pattern of bundling slow-moving stock under the guise of innovation — a strategy that appeared designed to clear warehouses rather than genuinely serve customer needs.
