Even Chuck Norris couldn’t fight his way out of a Pelican case. Suffice to say, Pelican (or Peli as it's known in Europe) is a name ubiquitous with the best hard cases. So much so that Pelican cases are not just relied upon by photographers, videographers, and drone pilots, but even the emergency services and the military.
So you can imagine my surprise when I learned via B&H Photo that Pelican is going soft. That’s right, the company has launched a range of new products that’s not just limited to hard cases, but ‘soft goods’ such as duffel bags, backpacks, and sling bags. In all honesty, I can’t believe it’s taken Pelican this long to capitalize on the slightly softer side of the market. And indeed, the reaction on the photo retailer’s Instagram (@bhphoto) is overwhelmingly positive.
