
Earlier this year, Microsoft unveiled its revamped version of Bing, deeply integrated with ChatGPT. The hype was palpable, and errors in Google's own similar efforts actually managed to dent the search giant's share price temporarily, as its dominance in search seemed threatened for the first time in decades. Alas, according to at least a couple of research firms, it seems that Bing is still struggling to find mass market adoption.
Bing Chat allows users to search via natural language, but it is often criticized by content creators for the way it simply regurgitates existing content, offering only a small link citation as compensation for the work of human writers. Bing Chat offers a way to search for and digest information more succinctly than many websites offer, although it potentially comes at the price of reducing the business viability of offering free content on the web. Bing Chat and similar services have the potential to vacuum traffic, replacing search engines' roles as middle-man. If Bing manages to damage the sites that produce the content that trains its AI, it could ironically end up dumber as a result. As of right now, however, it seems that the adoption of Microsoft's brand of ChatGPT is fairly slow.