A café once visited and sung about by Harry Styles is now a must-visit destination for fans of the popstar.
Since December 2019 Beechwood Café in Los Angeles regularly has huge lines of excited punters queuing up outside it.
Harry briefly mentioned it in his song, Falling, and it has since become a kind of pilgrimage for followers of the former One Direction band member.
Some have suggested that the song is about his ex, Camille Rowe, who is a former Beechwood Canyon resident.
On TikTok there are countless videos of the scrums outside the coffee shop, which now attracts visitors from across the country.
Mega fans have been pictured inside with cardboard cut-outs of Harry, bursting into song en-masse.
Some videos are taken from the perspective of diners who are not Styles mega-fans and appear somewhat bemused by the raucous singing.
Owner Mike Fahim told the New York Times that his clientele is now mostly made up of Gen Z and millennial women.
He is capitalising on the cafe's new found fame and it happy to chat to customers about Harry's favourite seat and what he ate, as well as selling merchandise.
The average number of customers the café now gets has tripled from 300 to 1,000 now.
Mike has one of his employees monitor Harry's social media and tour dates to check when he is going to be in town.
When the British crooner is in LA, the cafe's owner doubles up on staff and supplies to make sure he can cope with the fans who inevitably accompany him.
The café recently received a glowing review on Tripadvisor.
"How can you top eating at a lovely café and possibly sitting in the booth that Harry Styles occupied?" on happy customer wrote.
"Seriously this is probably the best breakfast outside of my house that I have had. We walked from our hotel on Hollywood Boulevard so I’m not sure how parking is.
"The location takes you back to 1920s Hollywood splendour. The place isn’t huge so I could see at weekends the summer being busy with a wait, but we visited mid week in winter so got right in.
"Menu is packed with everything for breakfast with vegan substitutions. Service was OK. Refills on the coffee were requested but provided without issue. Overall a must eatery when in the Hollywood area."
