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Fortune

Christiaan Hetzner

Harry Potter game branded as “genocide simulator” sees interest soar after boycott backfires

Harry Potter JK Rowling IGN Twitch Brianna Wu Sirona Ryan Video Game Avalanche Steam Warner Bros Games

Calls to boycott video game Hogwarts Legacy appear to be backfiring as interest is soaring. (Credit: Courtesy of Warner Bros. Games)

It has become the video game equivalent of Lord Voldemort—the Harry Potter villain that must not be named.

Controversy has reached a fever pitch in recent weeks over Hogwarts Legacy, an expansive role-playing game set in the fictional boarding school for magic created by British author J.K. Rowling.

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