Around 54% of Latinos report using WhatsApp, compared to 31% of Black adults and even smaller shares of those Whites (20%), according to Statista. The instant messaging has become one of the most popular channels for the demographic to find information and, in many cases, to spread misinformation as well.
Vice President Kamala Harris's campaign team has decided to focus on the positives of the platform, by launching a WhatsApp channel aimed at engaging Latino voters, a key demographic in the upcoming election. The initiative coincides with the start of the Democratic National Convention (DNC) in Chicago, Illinois, where Harris and vice-presidential candidate Governor Tim Walz will deliver speeches accepting their nominations.
