A new TV ad from the Harris campaign has recently started airing, coinciding with a Monday Night Football game between the Pittsburgh Steelers and the New York Giants. The ad features a self-proclaimed 'Yinzer' dressed in black and gold, endorsing the Democratic candidate.
In the ad, a man named Chris, described as a 'maintenance guy' and a 'diehard Steelers fan,' expresses his support for Kamala Harris. He criticizes Donald Trump's tax plan, stating that it would burden working families like his own while benefiting billionaires. Chris believes that Harris will lower prices and make healthcare more affordable, aligning with the values of the people in his community.
The Harris campaign's strategic move to target male voters in Pennsylvania, a crucial battleground state, is evident in this ad. Polls have indicated a significant gender gap in voter preferences, prompting the campaign to focus on key issues such as taxes and healthcare.
According to AdImpact data, the ad premiered in the Johnstown-Altoona media market just before the football game kickoff. Pennsylvania has been a focal point for campaign spending, with over $470 million allocated for advertising in the state out of the total $2 billion spent on the presidential race between Harris and Trump.
The ad reflects the campaign's efforts to engage with Pennsylvania voters in the final stretch of the election, highlighting the importance of connecting with diverse demographics and addressing pressing concerns within the community.
