
The Harris campaign has announced a significant move by launching a $90 million paid media buy in key battleground states for the final three weeks of August. The primary objective of this media buy is to emphasize the differences between Vice President Harris and former President Donald Trump.
The campaign plans to highlight Vice President Harris's personal narrative, her background as a prosecutor in California, and her dedication to challenging powerful interests. They aim to contrast this with what they describe as Trump's 'dangerous, extreme agenda' in an effort to sway undecided voters.