The 2024 Presidential election has gone from déjà vu to a whole new ball game—and it is time to reconsider all the assumptions about what factors and which voters will decide the outcome of this race.
While we don’t yet know exactly how the presumptive nominee Kamala Harris and Donald Trump will campaign for the presidency, we do know precisely which voters a winning campaign will need to engage and persuade to come out on top in November.
