Ever since the Harley-Davidson X440 went on sale in India at the beginning of July 2023, the excitement level has seemingly been high. Naturally, both Harley and its manufacturing partner, Hero MotoCorp, are excited about their new jointly produced creation. Just as naturally, they want everyone else to be, too. Of course, just because an OEM wants the public to get excited about its latest bikes doesn’t always mean it works out that way. The true test there is always in the numbers.
Toward the end of July 2023, when Harley CEO Jochen Zeitz publicly stated that Harley-Davidson X440 pre-bookings had “exceeded expectations,” we wondered what the numbers behind that observation were. Our eyebrows raised further shortly after that rather cryptic statement with no data, when Hero also announced that a price hike was imminent after the first pre-booking window closed on August 3, 2023.
