Harley-Davidson built its first factory on Chestnut Street in Milwaukee, Wisconsin, in 1906. The city later renamed the street Juneau Avenue, but the company remained rooted in the area for years to come. With the Bar and Shield celebrating its 120th Anniversary in 2023, it will welcome brand enthusiasts back to the place where it all began for the Harley-Davidson Homecoming.
The four-day rally will take over Brew City from July 13-16, 2023. H-D plans to host events throughout the city but Milwaukee’s Veterans Park will throw the biggest parties of the weekend. On Friday, July 14, 2023, pop punk band Green Day will take the stage with Social Distortion opening the evening. Post-grunge rockers Foo Fighters will then headline the venue the very next night, July 15, 2023, with country singer Cody Jinks performing as well.
