2022 is shaping up to be a big year for LiveWire. Sometime in the first half of 2022, the official LiveWire SPAC merger is currently scheduled to close, which will take the newly spun-off company public. If that’s not enough to get excited about, a new LiveWire middleweight motorcycle is expected to debut sometime in Q2 of 2022. It’ll be called the Del Mar, it will be built on the firm’s proprietary and scalable Arrow platform—and we don’t know much more than that about it yet—but we’re looking forward to learning the details.
These are just two of the next steps in what appears to be a much broader plan that LiveWire has in store, though. In an official investor relations document, management-projected LiveWire sales and revenues are listed through 2030. Including both Harley-Davidson-branded LiveWire motorbikes and LiveWire ONE units, the company projects sales of over 100,000 LiveWires per year by 2026. What’s more, just four years after that, it expects yearly sales somewhere in the range of 190,000 by 2030.
