A company with as much legacy as Harley-Davidson has to be a cool place to work. You've got over 100 years of lineage, culture, style, and substance propelling you forward in a way that few other companies do. And there's a reason why so many of the Motor Co's employees have Harley-Davidson crest tattoos: it's because they truly love the brand.
But that same history can mean a lot of baggage. It can mean headwinds when change is necessary. And it can mean that it's hard to change course of a company as large as Harley when things aren't going your way, or when countries around the world get into trade war pissing matches. And then there's the internet, where idiotic arguments can crater sales or the stock market despite not being grounded in any sort of truth.
The bigger you are, the harder you fall.
