"Do you want the good news first, or the bad news first?" is probably something you've asked other people before. And if you, like me, are currently looking at Harley-Davidson's Q1 2025 financial results, then you might find yourself asking whether whoever wrote this asked themselves that question, too.
Because that's pretty much how it's structured: Small glint of good news first, then just about every other piece of news is bad and/or worse.
If you've been following the company's fortunes for some time, like we have, then this won't come as a surprise. You might have hoped things would turn around, as I'm sure the company itself does. But FY 2024 was terrible, and if the Q1 2025 results are indicative of the future, this year looks like it could be even worse.
