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The Guardian - US
The Guardian - US
World
Edward Helmore

Harley-Davidson drops DEI initiatives amid pressure from ‘anti-woke’ activists

A Harley Davidson logo with a skull on a motorcycle.
Harley-Davidson has been in the cross-hairs of anti-DEI activists. Photograph: Wolfgang Rattay/Reuters

Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.

In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.

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