On July 13, 2023, Harley-Davidson will ring in its 120th anniversary in Milwaukee, Wisconsin. Festivities include demo rides, product displays, and guided factory tours, as well as entertainment provided by pop punk band Green Day and post-grunge rockers Foo Fighters. To help brand enthusiasts find their way to Harley’s Homecoming, the Motor Company released six Ride-In Routes.
Embarking from all four corners of the United States and both coasts of Canada, each route will set out from a Harley-Davidson dealership and wind through several states before landing in Brew City on July 12, 2023 (one day before the festival begins). The multi-day journeys will feature mid-day stops so Harlistas can refuel, recharge, and fraternize. While joining the group ride is free of charge, each rider is responsible for their own fuel, food, and lodging.
