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Autosport
Autosport
Sport

Hard Rock striking right chord with Red Bull as extended partnership deal announced

Red Bull and Hard Rock have announced a three-year extension to their partnership agreement that will see the two brands working closer than ever before.

Hard Rock, which boasts more than 250 Hard Rock Cafes across the globe, has also moved into the hotel and business sectors in recent years and the deal with Red Bull - as well as a presence at both the Miami and Las Vegas Grands Prix – has also seen the company commit to building its brand within Formula 1.

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