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Benzinga
Benzinga
Business
Chris Katje

Hard Lemonade Coming From Coca-Cola: What Investors Should Know About Beverage Giant's Continued Push Into Alcohol

Beverage giant Coca-Cola Co (NYSE:KO) is continuing to pursue new sectors for growth, which include adding to its partnered alcoholic beverages. 

What Happened: Coca-Cola announced a new exclusive agreement with Molson Coors Beverage Co (NYSE:TAP) to launch a new brand of spiked lemonade using the Simply brand. Simply is the number-one chilled juice brand in the U.S., according to Tuesday’s announcement.

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