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Evening Standard
Evening Standard
World
Sarah Harvey

HARD in the Paint: Artist to create limited edition football shirts for Londoners

HARD in the Paint

(Picture: Jameson)

Londoners have the chance to get a personally designed, limited edition football shirt designed by artist HARD in the Paint.

The shirts, created to celebrate Jameson Orange, will be available to buy at Boxpark in Shoreditch on Saturday.

HARD in the Paint has previously worked with the likes of Nike and the England Football team to design bespoke merchandise including trainers and football shirts.

The London-based artist, whose real name is Jermaine Bates, began painting custom football shirts for Premier League football players in 2020, having previously created custom paint jobs on shoes.

Speaking of his partnership with Jameson, he said: “I’ve come together with Jameson to design some limited-edition shirts and bottles for the launch of its newest innovation, Jameson Orange. Before painting my life was all about playing and watching football so it was only right my two passions, the other being art, fuse together.

“When designing this shirt, it was a no brainer - stick with the classic Jameson green, with some clean, vibrant shades of orange to make it pop and full of flavour.”

The Jameson HARD in the Paint shirts will be available to purchase at Boxpark Shoreditch on Saturday from 11am-7pm.

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